Automate Your PPC Audits: 250+ Checks with Claude Code
Transform your PPC workflow with Claude Ads, an open-source tool that performs comprehensive, multi-platform ad audits in minutes, not hours.
For PPC agencies and in-house marketers, the manual audit is a bottleneck. A comprehensive review of a single Google Ads account can easily consume 4–6 hours of senior-level time. In an era where platforms like Google and Meta update their algorithms and privacy requirements monthly, maintaining that level of rigor across multiple accounts is nearly impossible without automation.
Enter Claude Ads, a powerful, open-source skill for Claude Code that automates the auditing process. It runs over 250 checks across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, and Apple Ads, delivering a weighted 0–100 health score and a prioritized action plan in about 10–15 minutes.
Why This Matters for Developers and Marketers
Unlike generic AI marketing tools, Claude Ads is built for the "AI-Max" era. It is specifically designed to catch modern pitfalls that legacy audit tools miss, such as:
- Meta's Andromeda/GEM/Lattice era: Detecting creative similarity suppression that can cause 20–35% reach loss.
- Google AI Max: Identifying wasted spend in AI-driven campaigns lacking negative keyword discipline.
- Privacy Infrastructure: Verifying Consent Mode V2, sGTM, and CAPI gateway configurations.
How It Works
Claude Ads operates as a local-first agentic framework. It doesn't just provide a list of red flags; it uses a 10-Principle Thinking Framework to ensure every audit, plan, and creative output is strategic and consistent.
When you run /ads audit, the tool spawns six parallel sub-agents, each specialized in a specific domain (e.g., audit-google, audit-meta, audit-creative, audit-tracking). This parallel execution is what allows it to scale across platforms without sacrificing depth.
Getting Started
Claude Ads is designed to be installed directly into your Claude Code environment. You can add it as a native plugin:
/plugin marketplace add AgriciDaniel/claude-ads
/plugin install claude-ads@agricidaniel-claude-ads
Alternatively, you can use the one-command install for various environments:
# Unix/macOS/Linux
curl -fsSL https://raw.githubusercontent.com/AgriciDaniel/claude-ads/main/install.sh | bash
Key Features for Your Workflow
- Deterministic Scoring: The tool provides a clear health score (A-F), allowing you to quantify account performance for clients or stakeholders instantly.
- PDF Reporting: Generate professional, client-ready PDF reports with health score gauges and platform comparison charts using
/ads report. - Creative Generation: Beyond auditing, it includes an AI-powered creative pipeline (
/ads dna→/ads create→/ads generate) to help you produce concept-diverse ad variants. - Eval Harness: With 41 automated tests and a 209-check catalog, the project ensures that its recommendations remain accurate and regression-free as the platforms evolve.
Privacy-First Architecture
One of the biggest concerns with ad auditing tools is data security. Claude Ads runs entirely on your local machine. It does not upload your sensitive ad account data to third-party servers. If you require live API access, you can pair it with MCP (Model Context Protocol) servers, ensuring that data flows directly between your machine and the platform APIs.
Conclusion
Whether you are a freelancer looking to anchor your client engagements with data-backed audits or an agency lead trying to scale your operations without increasing headcount, Claude Ads provides the technical rigor needed to stay ahead. By shifting from manual, quarterly audits to automated, weekly health checks, you can focus your time on high-level strategy rather than hunting for broken conversion tags.
Check out the full repository to explore the documentation, roadmap, and installation guides.