Unlock AI Marketing Power with Corey's Open‑Source Skills
Unlock AI Marketing Power with Corey's Open‑Source Skills
Whether you’re a technical founder or a data‑driven marketer, the new marketing‑skills GitHub repo gives Claude Code a full‑blown marketing toolkit. Rather than writing all the marketing logic from scratch, you can plug in pre‑built, battle‑tested skills that cover everything from A/B testing to SEO audits. The result? A single AI assistant that writes copy, sets up analytics, and optimizes landing pages—all while you focus on the big picture.
What Are Marketing Skills for Claude?
In the Claude ecosystem, a skill is a Markdown file with a short description and a command that tells the assistant how to behave for a specific marketing task. By installing the marketing‑skills repo, you give Claude a library of dozens of ready‑made tactics:
- Conversion Optimization – page‑CRO, signup‑flow‑CRO, paywall‑upgrade‑CRO, popup‑CRO, and more.
- Content & Copy – copywriting, copy‑editing, email‑sequence, social‑content.
- SEO & Discovery – programmatic‑SEO, seo‑audit, schema‑markup.
- Measurement & Testing – analytics‑tracking, ab‑test‑setup.
- Growth Engineering – free‑tool‑strategy, referral‑program.
- Strategy & Monetization – pricing‑strategy, launch‑strategy, marketing‑ideas, marketing‑psychology.
Each skill is a mini‑guide that Claude follows when the trigger words appear (e.g., "write copy" or "optimize this page"). You can also call them directly with /copywriting or /seo-audit.
Core Features & Skill Categories
| Skill | What It Does | Typical Trigger |
|---|---|---|
page-cro |
Optimizes any marketing page for higher conversion | "optimize this page" |
copywriting |
Generates landing page copy, headlines, and CTAs | "write copy" |
seo-audit |
Performs a technical SEO audit and recommends fixes | "SEO audit" |
email-sequence |
Builds email nurture or onboarding sequences | "email sequence" |
ab-test-setup |
Designs A/B test experiments for product or funnel | "A/B test" |
Every skill file contains a friendly explanation, best‑practice templates, and often a list of recommended third‑party tools—so you can get up and running in minutes.
How to Install and Use
The repo offers five hassle‑free installation routes. Pick the one that fits your workflow:
-
CLI Install (Recommended)
# Install every skill npx add-skill coreyhaines31/marketingskills # Or just a handful npx add-skill coreyhaines31/marketingskills --skill page-cro copywriting -
Claude Code Plugin
/plugin marketplace add coreyhaines31/marketingskills /plugin install marketing-skills -
Clone & Copy
git clone https://github.com/coreyhaines31/marketingskills.git cp -r marketingskills/skills/* .claude/skills/ -
Git Submodule
git submodule add https://github.com/coreyhaines31/marketingskills.git .claude/skills/ -
Fork & Customize – Modify the skills for your own needs and then install from your fork.
After installation, just ask Claude a marketing question and the right skill will activate. Example conversation:
User: Help me optimize the signup form.
Claude: /signup-flow-cro
Claude: Here’s a new signup flow that reduces friction…
Real‑World Use Cases
| Scenario | What You Get | Benefit |
|---|---|---|
| Launching a new SaaS | launch-strategy, pricing-strategy, email-sequence |
Data‑driven launch plan and revenue model in minutes |
| Growing an email list | email-sequence, form-cro, popup-cro |
20% higher opt‑in rate on average |
| SEO scaling for a content hub | programmatic-seo, schema-markup, seo-audit |
Rapidly add thousands of high‑ranking pages |
| Boosting paid ads ROI | paid-ads, analytics-tracking |
Real‑time KPI monitoring and bid adjustments |
The library is designed for teams that iterate fast. A single skill can be tweaked, tested, and redeployed while keeping the core logic in version control.
Why It’s a Must‑Have for Marketers
- Speed – No more reinventing CRO frameworks or copy templates.
- Consistency – Every skill follows the same structure, making it easy to audit and improve.
- Collaboration – Teams can comment, suggest edits, or fork the repo to add proprietary templates.
- Scalability – With
programmatic-seo, you can generate and optimize thousands of pages at scale. - Community – Contributing is simple—fix a typo or add a new experiment, and pull‑request it back.
The repo sits on a permissive MIT license, so you’re free to use, ship, and share your own extensions.
Contributions & Community
Corey has an open contribution policy:
1. Fork the repo.
2. Create a new skill folder or update an existing one.
3. Commit a clear description and a SKILL.md file.
4. Submit a PR—reviewers will look for clarity, practical examples, and accurate tags.
The repo also includes a companion guide, Coding for Marketers, to help non‑technical marketers get comfortable using Claude as a co‑creator.
Conclusion
The marketing‑skills GitHub repo turns Claude Code from a generic code assistant into a specialized marketing partner. With 30+ ready‑made skills, you can accelerate CRO, automate content, run fast A/B tests, and scale SEO—all while keeping your workflows reproducible. Because it’s open‑source, you can tweak or expand the library to match your unique brand voice or product strategy.
Ready to supercharge your marketing stack? Clone the repo today, install the skills, and start asking Claude for the marketing help you’ve been missing.